Planning and Regional Development of Tourism

Studijní plán:

Sylabus

• 1. Introduction of tourism (tourism and its fields, influences in tourism, specifics of running business in tourism, organizations operating in the field of tourism). 2. Regional strategies (definitions and historical development and motives of regional policy, approach and tools of regional policy). 3. Regions in the Czech Republic (regional structure of the Czech Republic, regions in the Czech Rep., touristic regions). 4. Regional statistics and analysis (tourism statistics, operation and economics of tourism, Tourism Satellite Account). 5. Strategic planning of regional development (regions and public administration, land-use planning, strategic plan, various levels of strategic planning. 6. The potential of tourism and its activation (understanding of the tourism potential, break-down of the tourism potential, degrees and sections of the tourism potential, zones and types of the total tourism potential). 7. Permanently sustainable development of tourism (historical overview, positive and negative features of tourism, unsustainable growth and sustainable development of tourism, Agenda 21). 8. Planning of tourism development (region and planning, methodology for preparation of the plan, planning process, a sectional operating plan, an example of tourism development).

Doporučená literatura

• BUTLER, R., PEARCE, D. Change in Tourism — People, Places, Processes. London: Routledge London 1995;
  
  VANHOVE, N. Tourism policy - between competitiveness and sustainability: the case of Bruges. The Tourist Review (AIEST) 2002, No. 3, pages 34–40;
  
  EMST, D. Tourism destination marketing alliances. Wilmington: University of North Carolina at Wilmington (http://www.business.utsa.edu), 1995;
  
  GOODALL, B., ASHWORTH, G. Marketing Tourism Places. London: Routledge, 1993

Anotace

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