Strategic Management

Studijní plán: Finance a řízení - kombinovaná forma, platný pro studenty, kteří započali studium od ZS 2019/2020

PředmětStrategic Management (STRa)
GarantujeKatedra ekonomických studií (KES)
GarantIng. Roman Fiala, Ph.D. ( fiala@vspj.cz )
JazykAnglicky
Počet kreditů5
Ekvivalent
Prezenční studium
Přednáška2 h
Cvičení2 h
Kombinované studium
Tutoriál / přednáška6 h
Cvičení8 h
Studijní plán Typ Sem. Kred. Ukon.
Finance a řízení - kombinovaná forma, platný pro studenty, kteří započali studium od ZS 2019/2020 P 4 5 kr. Z,ZK
Finance a řízení - platný pro studenty, kteří započali studium od ZS 2019/2020 P 4 5 kr. Z,ZK

Sylabus

  • 1. Key terms in Strategic Management. Stages of Strategic Management. Vision and Mission Statement.
  • 2. Performing an External Audit – Macro Environment
  • 3. Performing an External Audit – Micro Environment
  • 4. Performing an Internal Audit
  • 5. Evaluation of External and Internal Factors, Analysis of Stakeholders´ Expectations
  • 6. Hierarchical Levels of Strategy
  • 7. Types of Strategies
  • 8. Generating Alternative Strategies I
  • 9. Generating Alternative Strategies II
  • 10. Evaluation and Selection of Feasible Alternative Strategies
  • 11. Strategy Implementation
  • 12. Strategy Evaluation
  • 13. Business Ethics, Social Corporate Responsibility
  • 14. Internationalization and Globalization

Doporučená literatura

  • Student support in LMS Moodle
  • DAVID, F. R., Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 16th edition. Pearson Education, 2017. ISBN 978-0-13-416784-8.
  • IRELAND, R. D., HOSKISSON, R. E., HITT, M. A. The Management of Strategy. Concepts and Cases. 10th edition. Cengage Learning, 2013. ISBN 978-1-133-58467-4.
  • PEARCE, J. A., ROBINSON, R. B. Strategic Management. Planning for Domestic & Global Competition. 14th edition. New York: McGraw-Hill Education, 2015. ISBN 978-0-07-786251-0.

Anotace


Summary


The aim of the course is to introduce  students  to the importance of strategic management for a company and  to the methods for strategy formulation, implementation and evaluation. In exercises, students apply theoretical knowledge to a real company.



Knowledge


Students are able to explain the difference between mission and vision statements and to perform an external and internal audit. Students are further able to describe types of strategies and are able to explain and to describe the process of strategy formulation, implementation and evaluation.



Skills


Students are able to develop mission and vision of a company, to perform an external and internal audit and are able to use techniques and methods of strategic management (matrices EFE, IFE, SPACE, BCG…). Students are also able to formulate a feasible firm strategy.



General competencies


Students are able to work with information sources and to create a literature review. Students are also able to evaluate information critically and are capable of teamwork. Students are also able to interpret and present achieved results clearly.

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