Introduction into Modern PR
Studijní plán:
| Předmět | Introduction into Modern PR (IMPR) |
|---|
| Garantuje | Katedra ekonomických studií (KES) |
|---|
| Garant | Ing. Martina Chalupová, Ph.D. ( chalupova@vspj.cz ) |
|---|
| Jazyk | anglicky |
|---|
| Počet kreditů | 2 |
|---|
| Prezenční studium |
|---|
| Cvičení | 2 h |
|---|
| Kombinované studium |
|---|
| Dotace | Předmět je v kombinované formě studia vyučován formou konzultací. |
|---|
Sylabus
Doporučená literatura
- SWANN, Patricia. Cases in public relations management: the rise of social media and activism. Third edition. New York: Routledge, Taylor & Francis Group, 2020. ISBN 978-1-138-08887-0.
- MARSH, Charles, David GUTH a Bonnie Poovey SHORT. Strategic writing: multimedia writing for public relations, advertising and more. Fourth edition. New York: Routledge, Taylor & Francis Group, 2018. ISBN 978-1-138-03712-0.
- SMITH, Ronald D. Strategic planning for public relations. Fifth edition. New York: Routledge, Taylor & Francis Group, 2017. ISBN 978-1-138-28206-3.
Anotace
The aim of the course is to introduce students with the theory of basic forms of public relations. During the course students will be familiar with concepts of strategic communication, stakeholder analysis, and preparing basic tools for the practical public relations. The course focuses on the practical application of PR tools, such as press releases, event marketing, public affairs. Students will study case studies and actively participate in the course.
^ nahoru ^
