Planning and Regional Development of Tourism
Studijní plán:
| Předmět | Planning and Regional Development of Tourism (PRRCa-2) |
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| Garantuje | Katedra cestovního ruchu (KCR) |
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| Garant | Ing. Tomáš Čihák |
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| Jazyk | anglicky |
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| Počet kreditů | 4 |
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| Ekvivalent | |
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| Prezenční studium |
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| Přednáška | 2 h |
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| Kombinované studium |
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| Dotace | Předmět je v kombinované formě studia vyučován formou konzultací. |
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Sylabus
- 1. Introduction of tourism (tourism and its fields, influences in tourism, specifics of running business in tourism, organizations operating in the field of tourism).
2. Regional strategies (definitions and historical development and motives of regional policy, approach and tools of regional policy).
3. Regions in the Czech Republic (regional structure of the Czech Republic, regions in the Czech Rep., touristic regions)
4. Regional statistics and analysis (tourism statistics, operation and economics of tourism, Tourism Satellite Account)
5. Strategic planning of regional development (regions and public administration, land-use planning, strategic plan, various levels of strategic planning
6. The potential of tourism and its activation (understanding of the tourism potential, break-down of the tourism potential, degrees and sections of the tourism potential, zones and types of the total tourism potential)
7. Permanently sustainable development of tourism (historical overview, positive and negative features of tourism, unsustainable growth and sustainable development of tourism, Agenda 21)
8. Planning of tourism development (region and planning, methodology for preparation of the plan, planning process, a sectional operating plan, an example of tourism development,
Doporučená literatura
- Butler, R. — Pearce, D.: Change in Tourism — People, Places, Processes. London, Routledge London 1995.
- Ernst, D.: Tourism destination marketing alliances. University of North Carolina at Wilmington ( http://www.business.utsa.edu), 1995.
- Goodall, B. — Ashworth, G.: Marketing Tourism Places. London, Routledge 1993.
- Horner, S. – Swarbrooke, J.: Cestovní ruch, ubytování a stravování, využití volného času. Praha, Grada Publishing, 2003.
- Királová, A.: Marketing destinace cestovního ruchu, EkoPress, Praha 2003
- Malá, V.: Cestovní ruch - vybrané kapitoly. Praha, VŠE, 1999.
- Palatková, M.: Marketingová strategie destinace cestovního ruchu. Praha, Grada
- Publishing 2006. Srb, J.: Řízení turistické destinace a trvale udržitelný rozvoj cestovního ruchu. In: COT Business 2003, č. 3, příloha s. I–VIII.
- Vanhove, N.: Tourism policy - between competitiveness and sustainability: the case of Bruges. The Tourist Review (AIEST) 2002, č. 3, s. 34–40.
- Vaníček, J.: Planning and Regional Development of Tourism. Studijní opora. Jihlava: VŠP Jihlava, 2010.
Anotace
To prepare students in terms of practice and theoretical knowledge for their potential carreer in government administration bodies, development agencies and EU structures; we shall focus on planning and development of tourism and on the work in organizations operating in the field of destination management. The lectured topic includes a complex view of planning alternatives and options in the field of control and development of tourism. The contents of the subject focus on administrative and legislative issues and analysis and synthesis of solutions to development issues in the field of tourism.
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