Business Communication
Studijní plán:
| Předmět | Business Communication (BC) |
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| Garantuje | Katedra ekonomických studií (KES) |
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| Garant | Mgr. Zdislava Kratochvílová ( kratochvilova@vspj.cz ) |
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| Jazyk | anglicky |
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| Počet kreditů | 4 |
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| Prezenční studium |
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| Cvičení | 2 h |
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| Kombinované studium |
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| Dotace | Předmět je v kombinované formě studia vyučován formou konzultací. |
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Sylabus
- Business Communication - Introduction.
Introduction to Communication.
Basic types of communication.
Stressors in communication.
Social Skills.
Culture and Social Diversity.
Dimensions of Cultural Diferences.
Body Language:
The distance.
The position.
The handshake.
Encounters.
First impressions.
To communicate interest.
The secret language of smiles.
Power-plays.
Reading others right.
Dress Success.
Love-signs.
The Thirty-One Rules of Silent Speech Success by D. Lewis.
Typical Examples of Cultural Differences.
Prejudice.
Doporučená literatura
- Obligatory:
PEASE, Allan a Barbara PEASE. The Definitive Book of Body Language. 1st. London: International Pty Ltd, 2006.
LEWIS, David. The Secret Language of Success: Using Body Language to Get What you Want. 2nd. New York: Carroll and Graf Publishers, Inc., 1999. ISBN 978-0883658949.
- Recommended:
•TROMPENAARS, Fons; HAMPDEN-TURNER, Charles. Riding the Waves of Culture : Understanding Cultural Diversity in Business. Second Edition. London : Nicholas Brealey Publishing, 2008. 265 s. ISBN 13: 978-1-85788-176-9, 10: 1-85788-175-1.
•MYERS, David G. Social Psychology. International Edition. [s.l.] : [s.n.], 1993.
•HALL, Edward T. The Silent Language. Second Edition. New York : Anchor Books Editions, Random House, 1990. 209 s. ISBN 0-385-05549-8.
•HALL, Edward T. . Beyond Culture. Second Edition. New York : Anchor Books, Random House, 1989. 298 s. ISBN 0-385-12474-0.
•BOČÁNKOVÁ, Milena, et al. Intercultural Communication : Typical Features of the Czech, British, American, Japanese, Chinese and Arab Cultures. Vyd. 1. Praha : VŠE v Praze, 2009. 142 s. ISBN 978-80-245-1081-1.
Anotace
Business Communication: The aim of this course is to provide information on some rules of successful business communication with emphasis on the international context in order to improve communication skills, to become aware of particular tactics as well as cultural differences.
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